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YouTube Stunt Turns Deadly for a Couple Seeking Internet Fame Pedro Ruiz III died after his girlfriend shot him while filming a video By Sami Main Pedro Ruiz III, a 22-year-old aspiring YouTube star who lived in Minnesota, died Monday after convincing his girlfriend to fire a gun toward a book at point-blank range in front of his chest. Monalisa Perez, his 19-year-old pregnant girlfriend, frequently posted prank and stunt videos with Ruiz and their family on their YouTube channel; the...
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Fox’s New Ad Sales Chief on the State of the Market and How Advertising Is Evolving Under His Watch Joe Marchese is getting down to (upfront) business By Jason Lynch After Toby Byrne's surprise exit last September, Fox Networks Group spent eight long months searching for a new ad sales chief. Finally, the company tapped Joe Marchese, its president of advanced advertising products, just five days before its May 15 upfront presentation. As president of advertising revenue, Marchese--who in Byrne's absence had run the ad...
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90% of Consumers Like Custom Content From Brands, According to a New Time Inc. Study Gen Z is especially a fan of branded stories By Sami Main Time Inc., publisher of People, Time and Sports Illustrated, among others, recently surveyed 17,000 people across three major age demographics (Gen X, millennials and Gen Z) to determine their feelings on custom content and how brands fit into their worlds. About 90 percent of respondents like the idea of custom content as a way for...
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I Tried Vice’s New Food Service, and the Meals Were Tougher to Make Than Anticipated Chef'd brings bespoke recipes to your table By Sami Main Because a cable channel, digital platforms, two HBO shows and an ever-expanding news site wasn't enough, Vice is now getting into the meal-kit business. In partnership with prepared meal kit service Chef'd, and Vice food vertical Munchies, Vice's resident chef Matty Matheson has come up with five meals, whose ingredients-and strict instructions--will all be shipped...
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Good Housekeeping’s ‘Kitchen of the Future’ Could Also Be the Future of Content Marketing A swank new space for food shoots doubles as an event and promotional venue By Robert Klara When Jane Francisco joined Good Housekeeping as its new editor in chief four years ago, she didn't just take the helm of one of publishing's oldest and most revered women's service magazines, she assumed control of the magazine's famous test kitchen. A glass-walled space with white cabinets and appliances of brushed stainless steel, the kitchen...
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The Gay Country Star From CMT’s Nashville Lands a (Fictional) Budweiser Ad in Progressive Integration Multi-episode arc, tied to Pride Month, kicks off tonight By Jason Lynch Budweiser is celebrating LGBT Pride Month in a groundbreaking way: by signing an openly gay country star to appear in a new spot for the brand as "the pinnacle of masculinity." Or at least, that's occurring on CMT's Nashville, which kicks off a multi-episode integration with Budweiser beginning with tonight's show. In the storyline--which sprung...
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AT&T Is Pairing Young Filmmakers With Celebrity Mentors to Bring Diverse Voices to the Screen Hello Lab's new program supports rising talent By Sami Main AT&T's Hello Lab, a millennial and Gen Z-driven content studio, frequently partners with YouTube creators to help them produce out-of-the-box projects that just happen to be sponsored by AT&T. The studio announced today a new program that will partner young filmmakers with award-winning professionals from the industry to help them create the project of their...
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