Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’
| YouTube will face yet more scrutiny over its policies after a new study revealed that it served ads to minors, appearing to contravene its own policies. Additional coverage: The deal market between publishers and sports betting companies is in a correction, according to media and agency executives. TikTok officially launched its new e-commerce platform, TikTok Shop, earlier this month. Here’s a look at how creators are using it. After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn't all that bad, a Digiday+ Research survey found. As social media becomes pay to play, brands like to drive organic growth humor and online personas. While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes. Our most-read story this week: The case for and against made-for-advertising sites. Other things to know about Tonight is your last chance to submit your entry to the Greater Good Awards and showcase your company's commitment to giving back. Submit by tonight, August 18 at 11:59 pm PST. Brands, agencies and publishers are increasingly leaning on data enhancement and analytics to make their existing data assets work harder and smarter. Sponsored by Wiland. With increasing pressure to demonstrate ROI, advertisers are turning to marketing-mix modeling to analyze the performance impact of campaign decisions. Sponsored by Mutinex. | | |
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