| | | | | YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos Dracula, Hamlet and more promote new ad format By Gabriel Beltrone A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website "Poison Depot" before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry when lightning strikes a nearby tree. Each story is told in just six seconds of...
Read more » | | | | | | | | | | | This Airline Partnered With Uber to Turn an Ordinary Taxi Ride Into a Flight Abroad Escape fantasies realized in a click By Angela Natividad Wake up, go to work, come home. Wake up, go to work, come home. It's an invariable grind that's almost impossible to see past. The logistics alone of even tiny weekend trips can stop us from starting the process at all, leaving us marinating in unrealized fantasies of escape. But what if getting away for...
Read more » | | This Bookstore’s Clickbait Headlines on Facebook Are Actually the Plots of Classic Novels Finally, a noble use of an iffy strategy By Angela Natividad Does the end ever justify a means like clickbait? That's debatable. But a new contender in the discussion is Dallas bookstore The Wild Detectives, which is using what it wryly calls "Litbait" ... to trick people into reading classic, copyright-free novels. Facebook posts featured witty teases like "British guy dies after selfie gone wrong" (The...
Read more » | | These Remarkable 3-D Animated Photos Visualize the Psychological Trauma of 6 Syrian Children Save the Children illustrates the mental costs of war By Angela Natividad The Syrian civil war has entered its sixth year. It's been labeled the humanitarian crisis of our time, but 2016 specifically was a wretched year for Syrian children: 652 of them died last year, a 20 percent rise on the previous year. Three million Syrian children under age 6 have never even known life outside...
Read more » | | | | | JWT Amsterdam’s Chef and Photographer Made a Delicious Menu. And Then Wore It Robbie Postma and Robert Harrison's wild food portraits By Tim Nudd J. Walter Thompson Amsterdam reportedly has a pretty top-notch cafeteria. And now the agency is taking its passion for food to a somewhat disquieting new level. Robbie Postma, the agency's chef (yes, they have a chef), and Robert Harrison, a visual designer who loves photography, just completed a project called MENU, in which they sourced...
Read more » | | Tituss Burgess and Sasquatch Hit the Sauna for R&B Duet in Latest From Jack Link’s Beef Jerky Carmichael Lynch teams up with Funny or Die By David Kiefaber Jack Link's, makers of Squatch beef jerky (as well as the suggestively named Hot Squatch), premiered their first-ever music video on Funny or Die, because I guess that's what that website does now. Starring Broadway and Unbreakable Kimmy Schmidt star Tituss Burgess, the video, created with help from Carmichael Lynch, is called "Coolin' Down With...
Read more » | | In New Ads, Ohio Lottery Winners Feel Like a Million Bucks Even After Winning a Lot Less Marcus Thomas slow-mo's a new campaign By David Gianatasio Sometimes, winning as little as $50 can make you feel like a million bucks. And that's a good thing, because the odds of scratching an Ohio Lottery instant game ticket and finding a seven-figure payout are mighty slim indeed. Most of us, however, would get a real boost from a five-, four-, three- or even...
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