YouTube faces agency pressure over unwanted inventory

Also: Generative AI shows up in earnings chatter again ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ A main beef is the fact that YouTube has for years enacted a policy of negative-option provisions in its Google Video Partner program — the part of YouTube’s ad offering that often places advertisers into non-YouTube content.

July 31, 2023

YouTube faces pressure from agencies to cede more control over unwanted inventory Agency execs have grown increasingly frustrated with some of the methods employed by YouTube — and which Google has gone to great lengths to disprove. Additional coverage: Dozens of companies have recently mentioned generative AI in financial disclosures and during earnings calls. In light of Dentsu's announced generative AI partnership with Microsoft, it's a good time to round up where each of the holding companies is at with their investments, partnerships and overall strategies. More in this Digiday+ Media Buying Briefing. With esports leagues widening their revenue sharing opportunities as brands threaten to pull away from the space, 2023 has been a year of reinvention and reconstruction for the esports industry. C4 Energy is taking its WWE marketing efforts to the next level to differentiate its brand in the increasingly competitive energy drink market. Other things to know about Limited access to data from walled gardens makes it more difficult for advertisers to compare ad performance across different platforms, channels or campaigns. Produced in partnership with Marketecture. To protect user data and privacy, marketers are looking to the strictest sectors for best practices and compliance examples. HIPAA regulations show teams how to work with sensitive data and ensure partners are up to par. Sponsored by Piwik PRO. As channels merge and consumer behaviors change in the post-omnichannel shopping journey, marketers are focusing on the context of consumers’ environments. Learn more in this infographic. Sponsored by Infillion. Top Stories Ivy Liu Managing Through Crisis YouTube faces pressure from agencies to cede more control over unwanted inventory A main beef is the fact that YouTube has for years enacted a policy of negative-option provisions in its Google Video Partner program — the part of YouTube’s ad offering that often places advertisers into non-YouTube content. howdy! Generative AI How generative AI has shown up in earnings chatter again this quarter Dozens of companies have recently mentioned the emerging tech in financial disclosures and during earnings calls. Sponsored by Alexander Group Media companies that maximize efficiencies are driving profitable revenue If managed correctly, the right investments, alignment and efficiencies within media organizations can lead to more profitable revenue streams. Advertisement howdy! Generative AI Media Buying Briefing: A comprehensive look at the holding companies' AI strategies and investments to date In light of Dentsu’s announced generative AI partnership with Microsoft, it’s a good time to round up where each of the holding companies are at with their investments, partnerships and overall strategies. Sponsored by Activision Blizzard Marketers are realizing the ultimate gaming experience spans all platforms As the technology behind mobile games evolves, gamers are increasingly viewing mobile games as premium experiences. Marketers unable to respond with a strong in-game ad strategy are missing out on a lucrative opportunity. howdy! Gaming & Esports Esports executives sound off on the role of competitive gaming in today's industry landscape With esports leagues widening their revenue sharing opportunities as brands threaten to pull away from the space, 2023 has been a year of reinvention and reconstruction for the esports industry. To take the pulse on the current role of competitive gaming in esports, Digiday spoke to executives at six prominent esports organizations. Advertisement Sponsored by Bidstack Brands are leveraging video game ads to reach the next generation of consumers Gen Z spends more time gaming than watching TV and streaming services combined, but investment in the form of ad dollars remains relatively low. howdy! Beyond Ads Inside C4 Energy's plan to reach Gen Z with WWE Superstars C4 Energy is taking its WWE marketing efforts to the next level to differentiate its brand in the increasingly competitive energy drink market. howdy! Generative AI WTF is prompt engineering? When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here’s what it means, and how it works. All Latest Stories

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