Practical Ecommerce Merchant

May 26, 2025

YouTube Ad Secrets for Ecommerce

YouTube Ad Secrets for Ecommerce

As a kid, Brett Curry was fascinated by TV commercials. Now the owner of OMG Commerce, an ecommerce marketing agency, he says YouTube ads are similar. “A good TV ad often makes a good YouTube ad,” he told me.

I asked for details. What’s a good YouTube ad strategy for ecommerce? How much should an advertiser spend? Which products work the best?

Brett addressed those questions and more in our recent conversation. Our entire audio is embedded below. The transcript is edited for length and clarity.

Eric Bandholz: Give us a rundown of what you do.

Brett Curry: I’m the founder of OMG Commerce, a marketing agency. We’re a team of about 50, specializing in helping ecommerce brands grow profitably. That means acquiring customers at an acceptable cost and increasing revenue and margin. I launched the business in 2010.

Our team includes strategists and channel specialists. We have a full Amazon department with brand managers and ad experts. On the direct-to-consumer side, we focus primarily on Google and YouTube with support for Meta.

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