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1. Google clarifies passage indexing In last weeks announcement, Google said that they are now able to index individual passages from web pages. Although Google called it 'passage indexing', it does not mean that Google indexes individual passages. Google still indexes full web pages. The 'passage indexing' change only refers to rankings.
Google is still indexing pages This change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering info about entire pages for ranking. But now we can also consider passages from pages as an additional ranking factor…. — Google SearchLiaison (@searchliaison) October 20, 2020 Google's Danny Sullivan confirmed this in another tweet: Because people thought we were doing this in addition to indexing pages, so we want to be extra clear. Which we thought was extra clear. But....
We are not indexing passages. Period. — Danny Sullivan (@dannysullivan) October 20, 2020 This change is not live yet. Although Google can do this, it has not been integrated into the current algorithm yet. Passages are not the same as featured snippets Google's Danny Sullivan also said on Twitter that passage indexing is not the same as featured snippets: Featured snippet are used for voice search. They are already identified using different systems than passages. — Danny Sullivan (@dannysullivan) October 21, 2020 Featured snippets show the most relevant part of a page that Google found relevant to a query. Passage indexing shows content that is relevant to a query even if the full page is not relevant to the query. How to optimize your web pages There are many different ranking signals that have an impact on your rankings in Google's search results. The Top 10 Optimizer tool in SEOprofiler helps you to optimize your web pages for these signals: Optimize your website now Stay safe during these difficult times! 2. Internet marketing news of the week Holiday 2020 is do or die for many SMBs
"Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. [...]
The internet will be the starting point for most consumer shopping journeys this holiday season, whether they conclude online or offline (BOPIS). That means a fully optimized online presence is critical. SMBs won’t be able to count on foot traffic and in-store browsing as much as in years past."
Editor's note: Optimize your website for Google with these SEO tools.
Google's Danny Sullivan: also translate your titles
"General PSA. If you're translating content into another language, such as from English to Spanish, do make sure you're also translating things like the <title> tag. Otherwise, Google (& probably others) will show the original untranslated titles for your listings."
Google: crawling isn’t indexing, indexing isn’t ranking
"Google’s Martin Splitt confirmed on Twitter that crawling isn’t indexing, indexing isn’t ranking."
Editor's note: It's more likely that Google will rank your web pages if you optimize them with these tools.
What is Google Discover and what does it mean for SEO?
"Google Discover is a personalised content discovery platform. We take a look at how it works, what kind of content gets featured and how to pay your way in. [...]
You don’t have any targeting options like keywords or location targeting to pinpoint specific users. Google is in charge of delivering content to the most relevant audiences and you have to let its algorithm take the lead."
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Google: Reducing abusive notification content. Live: Google Maps square pins for ads. Google Ads introduces new tools and notifications. Google moves one step closer to ads that can deliver personalization and privacy. Google My Business seems to have fixed the wait times bug. 3. Previous articles Official: How Google uses AI in search Cheap SEO services: can you pay the price? International SEO Google uses the original meta descriptions for 30% of the listed web pages 4+1 keyword suggestion tools for you How to find the right keywords for SEO How long does it take to see results from an SEO campaign? Official: SEO site migration myths debunked View all past issues... Do you need better rankings for your website? SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible. | 