The speed of your web pages is important for mobile SEO and for desktop SEO. The website audit tool in SEOprofiler shows you the speed of your web pages (as well as many other things):

Google recommends several things to ensure that users of mobile devices can view your web pages without problems:

• A web page should load within 3 seconds.
• Your web server should send the first byte within 1.3 seconds after a request.
• The number of files that are needed to display a page (images, external JavaScript files, CSS files, etc.) should be below 50.
• Mobile pages shouldn't be bigger than 500 KB.

Google found out that the majority of websites are much slower and bigger than that. If your website isn't that fast, you're not the only one. Of course, that doesn't mean that you shouldn't improve your pages.

The are several things that you can do to make your website faster. Some things are very easy, other things require the help of your web host.

First of all, you should choose a reliable web host with a fast internet connection and fast servers. You can do the following to make your web pages faster:

• Optimize your images: Optimizing your images is an easy way to make your web pages fast. Most image editing tools a "save optimized version for web" option. Use that option to create smaller images. Further information about image optimization can be found here.
• Reduce the number of plugins on your website: Check if you really need all plugins and widgets that are used on your web pages. Many just slow down your website without adding value to your site.
• Optimize the code of your web pages: For example, only use tracking scripts if you really need that data.

There are many other things that you can do. Check the speed of your website here. Google's tool will show you the elements that you have to improve to make your web pages faster.

"Meta descriptions can be used for the search result snippet, so if you don't specify anything (on the mobile page, with mobile-first-indexing), we'll have to figure it out ourselves. [...] If your site isn't presented in your preferred way in search, that can have an effect on the number of people who visit your site."

Editor's note: Check your meta descriptions with the website audit tool.

"John Mueller from Google said 'that's not true' when asked about this. The question was 'It is ideally recommended to have a good distribution between the follow and the no follow links. This helps us to ensure that we do not get hit by any Google penalty related to links.'"

"Google's John Mueller was asked if putting an H5 before an H1 on a page would end up hurting the page from ranking well in Google. John said "nope" it won't end up hurting the page from ranking organically in Google Search."

Google's Gary Illyes said that the URL might be indexed but the content will be ignored: "we may index the URL, but there's no way we'll index(*) the content. it just can't happen. this has been the case for a very, very long time."

Editor's note: Check the robots.txt file of your website with the website audit tool.