Your favourite weekly stats roundup is back. This week, a study by Searchmetrics reveals that Shopping ads in Europe are beginning to diversify following the European Commission's antitrust ruling, and a new survey has found that fewer than one in five travel customers feels rewarded for their loyalty. Plus, the high street is revealed to still have an important role to play - in high-value purchases.
Neurodiversity and Digital Inclusion Neurodiversity is considered to be an essential form of human diversity, with evidence that this has been of evolutionary benefit to humans. Our new report summarises a way of seeing this hidden lost potential and unlocking it to fuel an especially healthy kind of growth. It is aimed at marketers but will also be of use to other business leaders seeking to understand how to stimulate growth.
Embracing Technology and Innovation in Digital Marketing – Pharma and Healthcare Discover how digital is transforming the pharma and healthcare industry and how organisations in this sector can better serve their customers (doctors, patients and healthcare providers) in the midst of this change. Learn about the four strategic pillars of change upon which digital transformation rests; communications, content, data and culture.
The first of its kind in the UK, this survey explores all core diversity characteristics, including gender, age, sexual orientation, ethnicity, socioeconomic status and neurodiversity. It’s a crucial step in understanding the true nature of diversity in the digital sector and the results will play a crucial role in ensuring strategies for change are based on data, not assumptions. Please take part in the survey now.
