Econsultancy Pulse
Monday 8 October 2018 | View in browser
Econsultancy
Top story
The best digital marketing stats we’ve seen this week
The best digital marketing stats we've seen this week include findings from our own Top 100 Digital Agencies report, as well as studies of chatbots, B2B sales and bricks-and-mortar retail.
The week in digital transformation: building digital teams, the human factor & learning from failure
Samsung’s Home Marketing Director on the future of smart homes & IoT
What marketers should consider when using customer lifetime value (CLV)
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Econsultancy
 
Featured Reports
A Marketer's Guide to Chatbots
Our new best practice report will demystify chatbots and explore the uses, opportunities, challenges and applications of this technology. You'll also get guidance on the best way to implement a chatbot and explore future developments in this area.
 
Maximising the ROI of Digital Marketing
Being able to accurately quantify the contribution that a marketing programme has upon revenue and profits is the holy grail of marketing measurement, yet there remains little consensus over the best way to do this. Our report seeks to clarify the conundrum of how marketers can calculate their ROI.
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Econsultancy
 
Training
Fast Track Digital Marketing
Online, 16 & 17 October 2018
Masterclass: Advanced CRM Strategies (3 days)
London, 16-18 October 2018
Masterclass: Advanced Analytics (3 days)
London, 17-19 October 2018
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Econsultancy
"With the right foundations, the email marketing world really can be your oyster. But where do you start with logically planning out a complex customer journey? The process can be daunting. Taking your communications from a one-off dispatch right through to a carefully planned, targeted campaign including sophisticated email marketing techniques takes some thorough planning, and that’s where our Campaign Planning Guide comes in handy. This guide shares our best advice on how to organise your campaign planning like an email marketing pro."
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