8 strategies for maintaining a home as an asset | Micro-influencers can help small businesses grow | Your role in solving the inventory crisis: Use your voice
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Best Practices in Sales & Marketing
Micro-influencers can help small businesses grow Influencer marketing brings exposure, brand visibility and personal connection to small businesses, and it can boost revenue at minimal cost, industry experts say. Suggestions include seeking micro-influencers whose audience aligns with the business' market, cultivating long-term relationships with incentives or discounts, and offering opportunities for the influencer to tell personal stories. Full Story: Grit Daily (5/12)
Using persona-based data within programmatic ad buys can help brands deliver ads to consumers based on interests and behaviors to generate higher returns that then can be bolstered by lookalike audiences, dynamic creative optimization and a test-and-learn approach, writes Mario Carrasco, ThinkNow principal. Also consider combining persona and zero-party data to enhance personalized experiences, "increase customer loyalty and improve customer lifetime value," Carrasco writes. Full Story: MediaPost Communications (free registration) (5/15)
Don't forget age in your DEI efforts Age is often the forgotten component in diversity, equity and inclusion strategies, writes Chronus' Sara Rahmani, who urges employers to challenge generational stereotypes and bring workers of different ages and experience levels together. Rahmani explains three types of mentoring that can help to promote age diversity: reverse, flash and career. Full Story: Training magazine (5/9)
Fair & Equitable Housing
Pets do not escape housing crisis struggle The inability of people to afford housing is also driving an increase in the number of abandoned pets, as many landlords do not allow pets, Annoula Wylderich writes. Full Story: Las Vegas Sun (5/17)
Legislation & Regulation
NAR, others weigh in on Supreme Court hearing The National Association of REALTORS®, the National Association of Home Builders and the Mortgage Bankers Association have sent a joint amicus brief to the Supreme Court ahead of its hearing on the Consumer Financial Protection Bureau's constitutionality, making the point that ruling against it would have severe repercussions for them. Expressing a wish "to highlight the potentially catastrophic consequences that a decision drawing those rules into doubt could have on the mortgage and real-estate markets," the brief states that a move that would affect current CFPB regulations "could lead to immediate and intense disruption to the housing market, harming both consumers and the broader economy." Full Story: HousingWire (5/16)
Banks: Debt-ceiling damage to hit economy before default Top leaders in the financial industry, including executives from JPMorgan Chase, Bank of America and Citigroup, are actively warning U.S. government officials that companies and the economy will start experiencing damage from the debt-ceiling impasse well in advance of any potential default. Meanwhile, the industry continues to prepare for a possible delay in payment on Treasury securities, with one banking trade group spokesman commenting: "It's never happened, so we don't know to what degree the markets will be impacted." Full Story: Bloomberg (5/16)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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