How I Work: Best Made’s Peter Buchanan-Smith Swears by Pencils, Peloton and a Riding Lawn Mower This is How I Work, a series where founders, CEOs and leaders share the essentials that help them do what they do, from their morning routines to productivity tools. For a few years there it looked like Peter Buchanan-Smith, the founder of Best Made Company, was going to ride off into the sunset. Or what riding off into the sunset looks like for a New York City creative luminary: he left his company in 2019 and moved upstate to a “tiny little pastoral village.” He wrote a book. Meanwhile, Best Made became a sub-brand under a publicly traded company. And that was that. Then, Buchanan-Smith returned — not to NYC, but to Best Made. In November 2023, he announced that he had quietly bought Best Made back with plans “to create something new, unexpected, and hopefully more relevant [than] ever.” On Wednesday, almost a year after that Instagram post, the 52-year-old revealed the flagship product leading the first phase of the company’s renaissance: Old Gold No. 1, a gorgeous hand-forged axe that will be sold in a limited edition of 100 for $450 a piece. It won’t go on sale until September 25, but other inaugural offerings, like a relaunch patch and cloth-bound notebooks, are available now, with more gear on the way. We caught up with Buchanan-Smith to talk about the new foundations of Best Made, the ins and outs of his work routine from his home office in the Catskills, and why a riding lawnmower is one key to his creativity. |