YOUR DAILY DOSE OF MARKETING Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. Our News 22 July 2023 Shopify How to Create a Social Media Marketing Strategy: 10 Steps to Success (2023) The article discusses the importance of a social media marketing strategy for businesses and outlines ten steps to create one. The... 20 July 2023 Digiday Commerce publishers boast positive results post-Amazon Prime Day Commerce publishers celebrate a successful Amazon Prime Day, attributing increased affiliate commerce revenue to a strategic focus... 20 July 2023 Marketing Week Attention's the Problem, Creativity's the Answer - As Ever Explore the evolution of digital advertising in the '3rd Age of Effectiveness', as we delve into the challenges and opportunities of... 21 July 2023 Digiday Are NFTs dead? Exploring the future of NFTs, media agencies predict a shift from expensive digital art to rewards and loyalty programs, suggesting... DON'T SKATE OFF WE'VE GOT MORE 21 July 2023 Digiday Behind Carlsberg's new agency and marketing plan Carlsberg's new marketing strategy involves a shift in agency, with iProspect taking the reins. The beer brewer's focus on digital... 18 July 2023 Digiday Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z Kraft Heinz's Primal Kitchen is utilizing non-traditional out-of-home advertising and TikTok to engage Gen Z consumers, aiming to stand... 20 July 2023 Marketing Week Direct Marketing Spend Hits 17-year High as Brands Look for Short-term Wins The IPA Bellwether report indicates significant uptick in both promotional and direct marketing spend during the most recent quarter,...

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