Expanding LTDs, brutally honest advice from Noah, and partner wins ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Hey, Sumo-ling! AppSumo turned 15 this month. Here’s what we’ve learned since 2010: |
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| Paying full price for software still sucks. (It wasn’t just a phase.) The best tools come from entrepreneurs solving their own problems. We would be nothing without partners and Sumo-lings like you. |
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| Before we get too emotional, let’s jump into what’s new this month. |
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Beyond LTDs For 15 years, we’ve been all about lifetime deals (LTDs)—and those aren’t going anywhere. But, we’re also making a BIG move to increase partner sustainability with new kinds of deals: Choose from 1-year to 5-year plans or credit-based solutions More flexible terms, built for longevity Still the best prices anywhere We know lifetime deals may not work for every partner or every tool. By adding new deal types, we can expand our partnerships with high-demand software—while keeping prices unbeatable. |
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Noah's honest advice We sat down with Chief Sumo Noah Kagan to talk about what he's learned after 15 years of building businesses, failing (a lot), and growing AppSumo into what it is today. Here are three learnings: Consistency matters. Most people give up too early. Those who succeed are the ones who keep showing up, week after week, for months or even years. Know your numbers. Doesn’t matter if it’s personal finance or business revenue. Understanding where your money is coming from + where it’s going = long-term success. Surround yourself with the right people. You don’t need a huge network. You need the right network—people who challenge you, open doors, and push you forward. |
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Partners then and now In 15 years, we’ve seen our partners accomplish some pretty incredible things after their AppSumo launch. Some noteworthy ones: SocialBee (AppSumo launch: February 2018) powered 10M+ social media posts and was acquired by WebPros. WhisperTranscribe (AppSumo launch: December 2023) grew from 500 to 37,000 users, transcribed 4.5M minutes of audio in 2024, and introduced in-app video cutting. Remo (AppSumo launch: March 2020) was recognized by G2 as a Leader in Virtual Event Platforms and acquired by Events.com.
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| WhisperTranscribe founders Anne, Tetiana, and Laurin |
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| For a limited time, we’re extending the expiration on Plus quarterly coupons from 30 days to 45 days—giving Plus members more time to shop the best deals. Not a Plus member yet? Join Plus today and get your first coupon on the day you join. |
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Coming up next month... We're going all in with our first-ever AI Week! This event will help you stay ahead of tech trends and do more with powerful, time-saving AI tools. There'll also be the official debut of SumoFlow (our in-house AI agent tool) and a major giveaway. Don't miss it! ❤️ & 🌮,
The AppSumo Team
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| *Limited-time perk is only guaranteed for the next 12 months of Plus memberships that are currently active or purchased in 2025. Coupons are issued every ~90 days (that's four coupons over 12 months) to active Plus members.
Coupons are only available for active Plus members and will expire after 45 days. Coupon cannot be combined with any other discount or promotion. Coupons can be used on all purchases and to upgrade an existing license. Please note: After a coupon has been used, any subsequent license upgrades will void the coupon, resulting in the coupon amount being charged in addition to the upgrade.. Please see coupon terms and conditions for complete details.
Coupons can be used on all purchases and to upgrade an existing license. After a coupon has been used, any subsequent license upgrades will void the coupon, resulting in the coupon amount being charged in addition to the upgrade. Please see coupon terms and conditions for complete details. View in Your Browser Have questions for us? Reach out to [email protected]
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