Your end of week marketing digest by The Daily Marketer
| | | YOUR DAILY DOSE OF | | MARKETING | | Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. |
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| | Our News | | | | 19 July 2023 | Marketing Week |
| | 'Every dollar should be performing': Booking.com's CMO on the false distinction between brand and performance | | Booking.com redefines its marketing strategy, shifting from a brand vs performance approach to a more nuanced "intensity" based model.... | | |
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| | | | TikTok Ad Revenue: How Much Are Brands Spending on TikTok? (2023) | | TikTok's ad revenue skyrockets, surpassing Twitter and Snapchat and positioning itself among the top five social media giants. The... | | |
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| | | | | | How the Threads hype slammed into reality, one data point at a time | | Threads' hype meets reality as sign-ups slow and engagement dips. This analysis delves into the initial success and subsequent slowdown... | | |
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| | | | Brands are much less concerned this year about the end of the cookie | | Digiday's latest research briefing reveals that brands are less concerned about the end of the third-party cookie this year. The report... | | |
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| | | | DON'T SKATE OFF | | WE'VE GOT MORE |
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| | | | 18 July 2023 | Modern Retail |
| | The DTC bottom is finally falling out | | The DTC Briefing explores the challenges and trends in the direct-to-consumer startup world, focusing on the increasing financial instability... | | |
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| | 18 July 2023 | Modern Retail |
| | CMO Strategies: Retail Media Becomes a Growing Channel | | Retail media emerges as a growing channel in CMO strategies, with Amazon playing a unique dual role as a sales platform and brand awareness... | | |
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| | | | | | The case for and against micro-influencers | | The rise of micro-influencers in the digital marketing sphere - a deep dive into the pros and cons of partnering with influencers with... | | |
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