Your end of week marketing digest by The Daily Marketer
| | | YOUR DAILY DOSE OF | | MARKETING | | Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. |
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| | Our News | | | | | | TikTok's Quest for Brands: Reaching Popular Communities with Unilever | | TikTok seeks advertisers to sponsor trending hashtags, providing a unique opportunity to connect with popular communities on the platform. | | |
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| | | | Measurement and Currency Revolution for TV Advertisers | | Establishing a universal video currency becomes crucial as TV consumption evolves, prompting the need for data partnerships to gain... | | |
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| | | | | | Gleam Futures takes a stand and bans ‘scary’ AI filters | | Gleam Futures urges labeling beauty filters as 'harmful content' in the online safety bill, proposing the addition of a '#filtered'... | | |
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| | | | AI Slogans Outshine Human Creations for Google and Facebook | | AI-generated slogans outperform human creations for brands like McDonald's and Skittles, according to a recent survey. | | |
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| | | | DON'T SKATE OFF | | WE'VE GOT MORE |
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| | | | | | DTC BRANDS INVEST IN AFFILIATE MARKETING IN THE MIDST OF SOCIAL MEDIA COST RISE MEDIA'S COSTS RISE | | Rising social media advertising costs prompt brands to reevaluate strategies, leading to a shift towards affiliate marketing for better... | | |
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| | 26 June 2023 | Marketing Dive |
| | Uber boosts advertising sales pitch with Omnicom | | Uber partners with Omnicom, combining mobility and delivery insights with audience data for more impactful campaigns. | | |
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| | | | 8 June 2023 | Marketing Dive |
| | PINTEREST LAUNCHES DATA CLEAN ROOMS TRIAL WITH WAYFAIR | | Pinterest is launching the next stage of its data clean room trial with Wayfair, presenting a significant step forward in data privacy... | | |
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