There's nothing scarier than outdated interior design. If the ghosts of fads past are haunting the halls of your listing, buyers likely will run screaming in the other direction. Designers weigh in on which home styles should be buried six feet under. Full Story: REALTOR® Magazine/Styled, Staged & Sold (10/16)
Purchase contract backs up agent in court A buyer who signed but didn't read a purchase contract or seek legal advice can't later claim her agent breached his fiduciary duty, a North Carolina court ruled. Full Story: REALTOR® Magazine (10/18)
10 keys to making marketing videos that attract new customers Short-form videos for TikTok and Instagram Reels can help small businesses capture new customers. Here are 10 ways to generate better online marketing videos, including sharing a captivating story and providing helpful information, according to business leaders of Forbes' Young Entrepreneur Council. Full Story: Forbes (tiered subscription model) (10/19)
Attention needs context to be a sound metric, notes Diez Attention metrics still lack reliable performance models, writes Peer39 CEO Mario Diez, and brands need to put the data they provide into context. Diez notes that attention isn't binary, that many factors can influence a consumer's attentiveness and that companies should take the entire measurement hierarchy into account. Full Story: Forbes (tiered subscription model) (10/20)
Can you get a bachelor's degree online? Is an online degree a worthwhile pursuit? The answer is a definitive "Yes." Learn more about the benefits of online degree programs, with flexibility being the primary reason many students choose them. Read the Blog »
Home will Billy Joel connection asks $2.5M Jody Atkinson of Ellis Sotheby's International Realty is the listing agent for this 1950s house that was the inspiration for Billy Joel's hit song "New York State of Mind." Joel rented the house in the 1970s. Full Story: The Wall Street Journal (10/20)
Technology & Innovations
Prefab homebuilders tap into 3D-printing tech ZenniHome is among companies that are leveraging 3D printing and other technologies to quickly produce the latest generation of manufactured homes, an approach many see as part of solution to a dearth of affordable housing in the U.S. "We're trying to build like a car; we're trying to build a Tesla house," says founder Bob Worsley. Full Story: The Salt Lake Tribune (Salt Lake City) (10/21)
Fair & Equitable Housing
Tax to fund affordable units on ballot in Seattle Seattle residents will soon vote on a levy aimed at funding affordable housing, which would be the city's largest property tax measure for this purpose. While supporters view the levy as a "crucial investment," critics argue for alternative strategies to address the housing shortage, noting that the city's housing needs far exceed what the levy is expected to build. Full Story: The Seattle Times (tiered subscription model) (10/22)
Legislation & Regulation
U.S. growth set to outperform expectations, economists say Resilient consumer spending has prompted economists to boost growth predictions for the economy through early 2024. A Bloomberg survey in October shows economists expect 0.7% growth in the fourth quarter, up from a September prediction of 0.5% growth, with projected odds of a recession also lowered. Full Story: Bloomberg (10/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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