The 2021 Condition Specific Report is on sale now!
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Weight management, general health and mood top list of consumer health concerns in 2021
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NBJ’s research has consistently found that the last two years have significantly altered consumer behavior and the subsequent sales of health & wellness products – one of which being a shift in which health conditions are driving sales.
NBJ’s Changing Consumer Report presents a snapshot of today's consumer mindset, with important comparisons to longitudinal research from 2017, giving a view of pre- and post-COVID perceptions. This research points to an increased concern about personal health, a shift in how consumers define their health, the values that are the most important to core segments and how all of this fluctuates across generations. |
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| | | The Changing Consumer Report |
| | Your 2022 consumer market research, done and delivered. If you're looking to create strategies that will be as dynamic as your fast-changing target market, then look no further.
The Changing Consumer Special Report highlights the trajectory of the US supplement consumer and provides the data you need to support consumers' evolving definitions and attitudes about health and supplement use, based on age and consumer category. |
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