| The list of things fellow executives have to say about the performance of the CMO is often long and unpleasant. And it’s not new, either. They lack business acumen. They struggle to communicate the role of marketing in achieving goals. Heck, they often struggle to meet their own growth goals. As Chris Ross, vice president and analyst at Gartner, told me, “Some of these are evergreen challenges.” I talked to Ross and other experts about the challenges facing CMOs and how marketers can help their CMOs weather these storms. Also, as we continue to integrate AI functionality into our content today, we’ve added the ability to get insights from certain MarTech articles customized for your role. You can see this in today’s article on tariffs, retail spending and advertising and our Reddit marketing guide. We think it’s neat. Mike Pastore
Editorial Director | 