Automakers Open Pandora’s Box With Facial RecognitionFacial recognition isn’t new. There’s a good chance you’ve been using the technology in your smartphone for years. But finding it in your car? That’s a much more recent development. Some automakers are incorporating face scanning as a convenience, a new way to unlock your vehicle when you’ve got your arms full and can’t easily grab your key fob. Others are touting similar attention-tracking tech as a safety feature, scanning your eye and face position to make sure you’re focused on the road ahead. Where’s the problem in that? The issues, as our automotive correspondent Benjamin Hunting lays out in distressing detail, are twofold. First, we assume this technology works as designed, but it’s already proving problematic on multiple fronts. Second, and much more seriously, we assume that our personal biometric data is being handled with care. In reality, it’s being shared and monetized with little oversight. Car ownership used to instill a sense of freedom. Now, automakers are turning drivers into the product. | 