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| Every company has an origin story.
As your company grows and your team builds a network of partners and customers, that origin story can be a compelling way to describe who you are and what you do best. This can be the cornerstone of a new campaign to engage your target audience.
If your team is setting out to develop a content marketing strategy for your business, your own origin story is a fine place to start.
But that might sound like a tall order: capturing decades of experience in a compelling, engaging narrative. Where do you begin?
On the Marketing In Bloom blog, built for horticulture businesses like yours, we’ve shared a few tips for organizing your team in a way to draw out your company’s most relevant history. The goal is to share that story with your target audience. Inform your audience about where you’ve come from, so that you can show them where you’re going.
Want to learn more? Read the blog and sign up for our newsletter today.
Sharing your origin story is just the beginning of a fruitful content marketing campaign to grow your business. We’re here to help you along the way.
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