Your 2021 marketing playbook needs to be revised, again Norman Guadagno, CMO at Acoustic explains why it’s OK to re-imagine your marketing playbook for 2021 (even the one you just completed last week).
ClickZ Daily: December 31, 2020 |
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| Happy Thursday! Marketers have been forced to recreate their playbooks, almost on a weekly basis in 2020. Remote work is here to stay, but so is a return to office culture. The future of online, virtual events is still being written, but one thing is certain: they’ll keep getting better and better. Norman Guadagno, Acoustic’s CMO and member of the ClickZ Advisory Board explains why it’s OK to reimagine your marketing playbook for 2021. Despite the fact that the average marketing team now uses a whopping 91 different martech tools, your customers’ behavior will still constantly surprise you. And because humans, by nature, are complicated souls who don’t conform, digital marketers are still getting it wrong. Nick Ashmore cracks open pandora’s box with ‘How well do you really know your customers?‘ and sheds light on what marketers have forgotten about the most sophisticated one. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Norman Guadagno Acoustic CMO Norman Guadagno explains why it’s OK to reimagine your marketing playbook for 2021 (even the one you just completed last week). |
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Analyzing Customer Data Nick Ashmore Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read more |
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| Digital Marketing Corinne Demadis Corinne Demadis, Smartly.io's VP, U.S. East, discusses the unique opportunity Q5 presents for marketers to extend sales and have a successful start to the new year. Read more |
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| Digital Marketing Michael Balyasny 2020 marked the year that event marketing evolved as a key instrument to be played in the orchestra of B2B marketing. Read more |
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| Digital Marketing Rob Van Nuenen No one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good. New shops popped up either due to unemployment, sellers understanding the demand for specific products or as a backup for brick and mortar stores. Additionally, lessons learned paved the way - likely for success in 2021. This trying year impressed upon buyers and sellers an evolution that was necessary to survive. Read more |
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| Discuss.io is an enterprise-level smart video platform helping businesses make better-informed decisions. Read more |
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