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Salesforce winter 2023 release: The business executive’s guide

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Good morning, Marketer, read anything good lately?

We have and we’ve put them together for you. Here are six of the most popular articles from the past month. All written by MarTech’s fantastic group of subject matter experts, who bring you excellent must-read how-tos, tips and insights every day.

Congrats and a big thank you to our SMEs for the awesome content:

Samantha Barnes Gene De Libero Amanda Cardona Ryan Phelan Anita Brearton Josh Perlstein

Constantine von Hoffman,
Managing Editor

3 “secret” marketing tools in Google Analytics 4

The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features.

3 ways to make martech simple again

Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt?

4 tips for a great CDP implementation

Implementing a customer data platform? Here are seemingly insignificant integration points you need to keep an eye on.

5 ways to improve your content workflow and strategy in 2023

Learn how to plan, create, manage and deliver your best content program in 2023.

How CDPs work

Join this webinar with Salesforce and and learn how CDPs connect customer data, segment audiences faster, and deliver personalized experiences in real time.

Learn more

What marketers need to know to prepare for 2023

Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year.

17 AI-powered writing tools and how to make best use of them

We looked at the 17 most popular AI-powered writing tools. Here's what you need to know about using them to create content.

The Complete Guide to First Party Data

In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.

3 steps that will protect you from martech buyer’s remorse

Martech alone won’t fix your marketing problem. Learn why this thinking is a trap and three tips to avoid it.

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start Discovering Now