Advertisers used to pool ad dollars into linear TV because it offered scale -- and parts of the weekly calendar -- that no other media could. But the declines in viewership, particularly in live sports, are turning advertisers' plans upside down. Read more below. - An unstable TV programming and viewership landscape is pushing advertisers to buy inventory in TV’s scatter market to hedge their traditional buys.
- As clients leave The Richard Group after a tumultuous week, the question is what kind of relationship those clients will want with their next agency.
- The corporate wellness market is estimated to be worth over $97 billion by 2027. The implications for corporate HR are profound.
- Instagram’s “paid partnership” is finally being rolled out to users globally across its platform — following an investigation into misleading online endorsements by U.K. regulators.
- McLaren tried to turn the spring’s sports pause into an esports opportunity. It made progress with advertisers, though there’s still a long way to go.
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| Business of TV | | | | An unstable TV programming and viewership landscape is pushing advertisers to buy inventory in TV’s scatter market to hedge their traditional buys. | | |
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howdy! | Agency Culture | | | | As clients leave The Richard Group, the question now is how will this change how those clients interact with their next agency. | | |
| Sponsored by Verizon | | | | Join this new webinar on November 5 at 10 a.m. ET (3 p.m GMT) with Verizon Media and OMD to discover the ways agencies are adapting employee skill sets and client servicing models to proactively build a programmatic future. | | |
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howdy! | Future of Work | | | | Technology is stepping up to fill more roles in the workplace. The corporate wellness market is estimated to be worth $97.4 billion by 2027. | | |
| Sponsored by Cohley | | | | New research finds that 91 percent of marketers believe that data plays a central role in discovering, targeting and matching their content choices to the right audiences, and in the right ways. | | |
howdy! | Marketing on Instagram | | | | Instagram’s changes follow an investigation into misleading online endorsements by U.K. regulator the Competition and Markets Authority. | | |
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| Sponsored by StackCommerce | | | | In uncertain times, publishers have never been in greater need of alternative revenue streams. In this new webinar featuring experts from The New York Post and StackCommerce, learn tips and best practices for building a successful affiliate commerce business. Join the webinar on October 20 at 1 p.m. EDT. | | |
howdy! | Video Anywhere | | | | While live sports were paused in 2020, McLaren saw an uplift in interest from advertisers wanting to know more about its esports team. | | |
howdy! | Publishing in the Platform Era | | | | Celebrating some of our recent promotions and recognizing some of the team helping to continue to build Digiday Media and its products and brands. | | |
| | | | | For VandeHei, the major stories of the 21st century include artificial intelligence, climate change and China's actions on those issues — and in the world at large. |
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