| "You can't just pivot into a subscription." Publishers at the Digiday Publishing Summit in Vail, Colorado, last week shared their thoughts on reader revenue, video and the platforms. After tests last year, Apple is expanding the number of publishers that can serve ads into their Apple News articles. "We didn't put our eggs there." New York Media's Avi Zimak talks about why Facebook's news feed change didn't hurt the publisher, figuring out Facebook video and more on the latest Digiday Live podcast. In a Digiday survey of retail executives, 45 percent said they don't have a mobile app for consumers. Subscribe to Digiday+ to learn about retailers' mobile strategies. Marketers: Apply today to see if you qualify for a complimentary pass to the Digiday Programmatic Marketing Summit, taking place in New Orleans, where brands will share challenges and successes in managing their ad tech stacks. |
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| Digiday Editors Uncertainty about subscriptions, frustration about Apple News and Facebook, and confusion about video are some of the biggest issues on publishers’ minds. |
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| Tim Peterson Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. |
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| Sponsored Content OpenX So how does mobile app ad fraud work, how are fraudsters' techniques evolving, and how can you fight back? WTF is mobile app ad fraud - and what can you do about it? Sponsored by OpenX. |
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| Aditi Sangal “It was a small hit for us. We didn't put our eggs there.” |
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| Seb Joseph Diageo is working with martech companies to scale dynamically assembled ads across its brands. |
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| Sponsored Content Braze If you’re in the business of data collection, then you know that the GDPR has arrived--and with it comes a whole new set of rules and regulations. Get informed with these five essential GDPR tips for your business. Sponsored by Braze. |
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| Sponsored Content Thunder Marketers are starting to test ads using methods such as impression-based creative rotation testing, cookie-based testing and people-based testing, but are doing so without a clear strategy. How do they know which tactic is actually working? More importantly, how do marketers know if the "right" ads are reaching the target audience? Get the guide. Sponsored by Thunder. |
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