HOW TO LEGALLY ATTRACT BUYERS BY FINDING THEM OFF-MARKET HOMES NOT YET ON MLS ... so they are compelled to seek you out because they can't get access to these homes either on their own or from any other agent. What you offer buyers (and sellers) really matters no matter where you >> MORE
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Best Practices in Sales & Marketing
The time-sucking tendencies of extroverts Certain characteristics and beliefs of extroverts can sabotage their productivity, says Kevin Kruse, CEO of LEADx and author of "Great Leaders Have No Rules," who recently coached a pharmaceutical sales manager. Strong leaders can "balance productivity and energy" to avoid derailing conversations, achieve more with fewer meetings and reduce email length, among other things, Kruse writes. Full Story: Forbes (tiered subscription model) (3/7)
Will long-form video take off on TikTok? Social media experts discuss the pros and cons of long-form video on TikTok, following Hilton's recent success with a 10-minute video starring Paris Hilton and other influencers. "If it's something that captivates a person's interest, they're going to watch it no matter what -- no matter how long it is," says CFG's Annelise Campbell, and TBWA\Chiat\Day New York's Lesley Parks agrees, noting, "Long-form content has always worked when there's something interesting to say." Full Story: Ad Age (tiered subscription model) (3/7)
Pros: Waiting on interest rate drop a poor buying strategy Experts advise that waiting to purchase a home may not be the best strategy for consumers, as home prices are expected to remain stable and the country could fall into recession next year. "Returning to mortgage rates of 3% or 4% is not going to happen, in my view," says Lawrence Yun, chief economist at the National Association of REALTORS®. Full Story: CNBC (3/7)
Microsoft has added Copilot to its business app suite Dynamic 365, which takes a customer's customer relationship management, enterprise resource planning and other data sources and then uses AI to answer their questions and form email responses. The program also can be used to summarize reports, generate marketing ideas, take notes and replace data entry. Full Story: TechCrunch (tiered subscription model) (3/6),Ars Technica (3/6)
Business Wellness
5-second countdown speeds up decisions, experts say Quick decisions generate calculated risks, overcome perfectionism and fear of failure, and set up organizations to favor action, research and business, experts say. Motivational speaker Mel Robbins uses a five-second rule to count down from idea to action and says good times to use it include when hesitating to contact a new client or before a negotiation. Full Story: The CEO Magazine (3/6)
Delinquencies on cards, auto loans rose steeply in Q4 The auto loan delinquency ratio jumped by 80 basis points between the fourth quarter of 2021 and Q4 of last year, reaching 2.88%, while the credit card loan delinquency ratio increased 74 basis points, to 2.45%, according to S&P Global Market Intelligence data. Also in Q4 of 2022, leases and loans that were 30 to 89 days overdue spiked 23.64% year over year, and multifamily and commercial real estate loan delinquencies saw a small increase. Full Story: S&P Global (3/6)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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