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| There’s still time to attend the remaining sessions of the Measurement Certificate Course for Communicators from 1 – 3 pm EST on October 19 and 26. You will receive the on-demand version of session 1. |
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| This three-part certificate series will help you transform your best intentions into actionable plans with measurable goals. |
| You’ll master these top 10 skills: Define and set more meaningful goals and objectives Incorporate SEO into your measurement program Apply the latest Barcelona Principles to everything you produce Understand and implement smarter KPIs across your content mix Design bespoke metrics that reflect your contribution to the bottom line Select the best possible measurement tool for your specific metrics Analyze data using Excel Pivot Tables and extract actionable insights Use Google Analytics 4 (GA4) to show how you’ve moved the needle Design an integrated measurement dashboard that merges internal and external, digital and traditional media, events and social outreach Earn the C-suite’s respect (and a bigger budget) by delivering results and ROI |
| View the full agenda. |
| Join to beat data overload to successfully track — and improve — your communications results. You’ll receive assignments, a certificate of completion and a measurement plan you can tailor to your organization. |
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| You’ll pay one registration price for the entire series. If you can’t attend one or more of the sessions live, you’ll receive the on-demand version. |
Contact us with questions:
Shallon Blackburn at [email protected] or 800-878-5331.
For sponsorship opportunities, contact Hannah Lavelle at [email protected]. |
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