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DAILY SCOOP
Yelp to cover travel for TX workers seeking abortions, top concerns for metaverse skeptics and Snapchat aims publish more news outlets
Also: Lizzo’s PR team launches full-court offense ahead of the singer’s new shapewear drop.
CRISIS COMMUNICATIONS
3 crisis communications lessons from the Academy’s Oscars slap response
A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast.
DIVERSITY AND INCLUSION
Why your DE&I efforts should include size representation
Altering our day-to-day language around body inclusivity is the first step toward meaningful company-led change.
PR INDUSTRY
5 rules for accurate and clear ESG reports
Done well, these reports can be a crucial tool to build trust with audiences.
Twitter CEO walks back Elon Musk board appointment, Academy apologizes for inaction following Will Smith’s Oscars slap and who is interested in the metaverse
Also: Etsy sellers are striking starting today — and taking to Twitter to spread the word.
COMPANY CULTURE
Culture of caring: How to show employees they are seen and valued
It isn’t enough to say the right things. You must follow through with authentic action.
THE WORKPLACE
Here's how one PR agency is investing in the future of the office
Amid questions about the future of work, Bliss Group is making a big investment in a new space for its team.
MEDIA RELATIONS
Beyond the press release, here’s what journalists think about your communications
From social media to events, here’s what journalists really think of your efforts to grab their attention.
Twitter adds ALT text badges to photos, Ogilvy UK won’t work with influencers who retouch their bodies and faces and marketers worry over loss of cookies
Also: Here’s what PR pros should know about NYT’s new directive to its newsroom to tweet less.
Clean it up: PR pros’ spring cleaning checklist
Time to spruce up those media lists and revisit dusty accounts with fresh ideas.
THE FRIDAY REPORTER
Axios’ George Moriarty on writing short, pithy headlines
Host Lisa Camooso Miller chats with Axios Pro’s senior editor about cutting to the chase with your word choice and sentence structure.
SOCIAL MEDIA
How Twitter turned an April Fools’ Day joke into a real PR win
A simple “joke” about the edit button paved the way for a big announcement.
WINNING CAMPAIGNS
Academy of Nutrition and Dietetics’ resource hub on COVID-19 boosts web traffic
The resource hub for professionals offered webinars and government information; the consumer hub talked social distancing, home food safety and more.
ESI Energy downplays guilty plea over 150+ dead eagles, travel brands weigh waning support for mask mandates, and Lego’s metaverse play
Also: Miller Lite takes on #NationalBeerDay with goofy new product launch.
Ragan’s Workplace Wellness Conference
REGISTRATION NOW OPEN
Join us August 16-17 at the Hyatt Regency in Chicago for a unique event focused on workplace wellness. We’ll take you under the hood of top companies and their wellness initiatives -- so you can implement strategies that will boost morale and retention at your organization.
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