Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and prospective clients.
| The long-standing partnership between X and the NFL is about to expand once again. By the end of the year, the professional football league will have an even bigger presence on the social network. Additional coverage: Spotify confirms it is building its own SSP, heralding the further rise of mini-walled gardens. When clients ask for work to be done on their behalf that falls outside the scope of work initially agreed upon, agencies groan. But there are useful solutions to mitigating scope creep. After making millions of dollars through Fortnite Creative, the development studio JOGO has hired a $2 million payroll of experienced game developers, with the goal of bringing premium-quality titles to the platform. Following Portuguese soccer star Cristiano Ronaldo's moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed at soccer fans. AI search startup Perplexity is facing a new lawsuit from The Wall Street Journal and The New York Post over copyright and trademark issues. But it's also making progress with ad-revenue share deals. Beauty giant Ulta Beauty is partnering with e-commerce tech company Rokt to introduce AI non-endemic ads from the likes of Hulu and PayPal. Stat of the week: 35% of brands, retailers and agencies said that they expect their 2024 holiday revenue to increase 11% to 30% in comparison to their actual 2023 holiday revenue. Our most-read story this week: Why retailers like Kroger & Walmart are adding streaming services to their membership programs Other things to know about The Digiday Awards Europe recognize the companies, campaigns and technology modernizing European media and marketing with past winners including Adidas, Discovery Channel and more. Enter by November 29 to be considered. Marketers are focusing on building meaningful connections with audiences by anticipating consumer trends and understanding what’s on their minds. Sponsored by Experian. In an over-cluttered advertising landscape, using emerging technology like AI helps cut through the noise to deliver greater alignment and value. Sponsored by GumGum. | | |
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