80 marketers showed up at X’s New York HQ for the session.
| 80 marketers showed up at X’s New York HQ for the session. Additional coverage: With phones charged and livers steeled, attendees prepare to navigate a pixelated pandemonium. It can only mean one thing: DMEXCO is upon us. As President Joe Biden's administration takes aim at cheaper Chinese products by increasing tariffs, ad buyers hope the eventual ripple effects will be cheaper CPMs on Meta platforms. This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year. Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, are considering the commercial impact of advertising in the summer Olympics. When it comes to programmatic advertising on demand-side platforms, there's no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there's room for competition in the space, and industry members want that competition to come from Amazon. Millions of users still play blockchain games on a regular basis, making the Web3 community a potential gold mine for advertising looking to reach a young, technologically literate audience. Other things to know about Time is running out to secure your seat at the Digiday Media Buying Summit, October 15-17 in Palm Springs. Don’t miss your chance to network with media buyers from Dentsu, Marriott and more. Book your pass now—only nine spots remain. As political ad spending accelerates, publishers are implementing strategies to prevent offensive ads or disinformation from spreading throughout their sites. Sponsored by The Media Trust. As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen. | | |
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