Practical Ecommerce

April 29, 2024

Today's sponsor:

Agital

Copywriter Shifts to X Ads, Scales Brands

No one can accuse ecommerce copywriter Chris Orzechowski of mimicking others. In an era of image-heavy emails, he prefers plain text. Amid the Facebook-Google advertising juggernaut, he likes X.

Orzechowski is an 11-year writer and marketer, first as a freelancer and then, in 2020, at Orzy, the agency he founded.

Chris Orzechowski

In our recent conversation, he addressed his keys to successful product copy, frustration with Meta, and migration to X Ads.

The entire audio of our discussion is embedded below. The transcript is condensed and edited for clarity.

Eric Bandholz: What do you do?

Chris Orzechowski: I’m a copywriter and an email and retention marketer. I help ecommerce brands craft better messaging to grow revenue and scale their businesses. I founded an agency called Orzy Media in 2020. Before that I was a freelancer for seven years.

A Message from Agital

Step-by-Step Guide to Paid Search

Agital

Maximize your ROAS on Google and Microsoft Ads with Agital’s free whitepaper, “Expert Guide to Paid Search.” Dive into critical platform optimizations, strategies of top brands, and real success stories — all to elevate your marketing performance.Download Now >

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