The words “measurement” and “currency” get bandied about, often interchangeably. But they are not the same, and one cannot and should not take the place of the other.
| You might notice the Digiday Daily Newsletter coming in at different times over the next few weeks. We’re running some tests to figure out what works best for our readers. If you have any feedback, please email us at [email protected]. In this season of tectonic change in the world of media around tracking — from cookie deprecation to Nielsen’s continued ratings depreciation to the onslaught of new forms of measurement flooding the digital and video marketplaces — the words “measurement” and “currency” get bandied about. Often interchangeably. A breakdown below. WTF is the difference between measurement and currency? Mailboxes are getting more crowded as more DTC brands diversify their advertising mix. An L.A.-based independent media agency not only landed nine new clients last year, but it's also now expanded its programmatic trading desk to incorporate AI-algorithmic measurement elements. More in this Digiday+ Media Buying Briefing. Other things to know about | | |
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