While video advertising, and CTV advertising specifically, has gained momentum over the past several years, many advertisers are still determining what they need when starting a connected TV marketing program. Identifying how the CTV-specific tech stack works is critical to understanding how to make the most of the channel.

In this WTF guide, Digiday and Unruly unpack the key elements CTV advertisers need to be aware of, the ways they differ from a typical programmatic digital advertising stack and how all the pieces fit together to create a cohesive CTV-specific setup that sets advertisers up for success in the space. Download it to learn:

How DMPs function for advertisers
The data-related specifics CTV advertisers need to know
Obtaining CTV data from OEMs and OSes
Breaking down what ACR data is and how advertisers can use it
What CTV advertisers need to know about CTV-specific ad servers