One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.”
| One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.” Additional Cannes coverage: Cannes Briefing: What the ad industry isn’t saying about AI Snap's Ajit Mohan believes having more performance driven capabilities has the potential to put the platform into the tier one platform bracket. Between panels and parties, creators are looking to get face time with ad execs, brand marketers and partners like Spotify. However, rather than coming to the Croisette to strike deals, they’re playing a long game. The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube. At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break. From sister site, Glossy: The scented sunscreen category is heating up this summer. Voluspa and Coola want in on the craze. Other things to know about Subscription-based and licensed content aren't safe from AI's large language models, but what can publishers do to protect their work? Sponsored by Copyleaks. Most enterprises still operate without access to the identity infrastructure marketing teams use every day, leaving other teams underserved and underconnected. Sponsored by Adstra. For publishers like Texas Monthly and Axios, implementing a modern engagement strategy means investing in systems that combine personalization, automation and data collection across owned channels. Sponsored by Marigold. | | |
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howdy! howdy! | Sponsored by Arc XP | | The state of AI in the newsroom | | This survey-driven report explores how publishers incorporate AI into their newsrooms beyond the typical workplace efficiency avenues, the challenges they’ve encountered and how they’re overcoming them. | | |
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