Also: Is the ad slowdown coming to an end? When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here’s what it means, and how it works.
| When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here's what it means, and how it works. Additional coverage: While ad spending may pick up in the second half of the year, according to forecasts from companies like Unilever, Coca-Cola and Procter & Gamble, the extent of this resurgence may vary across different markets. Google, Meta and Snap are making notable strides in the realm of short-form video, but TikTok's widespread impact is still a substantial obstacle. Puma views Web3 as a commerce opportunity on the level of e-commerce and the social media boom — and this time around, the brand is looking to get in on the ground floor of the trend. Updated FTC guidelines around endorsements prompted agencies to revisit murky ethics of influencer marketing. Publishers that have built their businesses around newsletters aren't concerned about Apple's iOS17 update removing link trackers. In the early days, social platforms were simple. Instagram was photos, YouTube was video. Now, everyone is trying to be everything as platforms rapidly add each others' features. Our most-read story this week: Twitter's original logo designer explains why the bluebird worked so well, and how 'X' changes everything. Other things to know about Join us at the Digiday Media Buying Summit from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with prospects and secure months' worth of meetings over the span of just three days. According to a recent study, in-store retail media offers access to audiences an average of 70% larger than digital audiences. Sponsored by Best Buy Ads. Limited access to data from walled gardens makes it more difficult for advertisers to compare ad performance across different platforms, channels or campaigns. Produced in partnership with Marketecture. | | |
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| Generative AI | | WTF is prompt engineering? | | When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here’s what it means, and how it works. | | |
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