| Advertisers tend to use the phrases “hyper-targeting” and “hyper-personalization” interchangeably, but they’re not the same. Hyper-targeted display campaigns can alienate consumers — and they often do. Hyper-targeting isn’t always hyper-personal. Hyper-personalization goes further than interests and demographics, using machine learning to incorporate crucial, often-overlooked factors such as timing, frequency and much more. Download the guide below to learn: WTF is hyper-personalization? DOWNLOAD NOW |
|---|
|
|---|
|
|
