The model-based approach to data clean rooms offers a different way for companies to share their first-party data recipes without allowing companies to connect to the underlying data.
WTF are the ID-based vs. model-based approaches to data clean rooms? The model-based approach to data clean rooms is considered by agency executives to be the next generation of clean room strategies. It offers a different way for companies to share their first-party data recipes without allowing companies to connect to the underlying data, as explained in this video. Additional coverage: The changes to Twitch's premium revenue share agreements were a major topic of conversation at last weekend's TwitchCon. Here's a rundown of what streamers are saying about the changes — and how Twitch is responding to the criticism. As the threat of an unfavorable economy looms overheard, marketers say they will approach this year's Advertising Week New York event with caution. More on what to expect through the week in this Advertising Week Briefing. On the final day of Digiday's Media Buying Summit, we heard from speakers on data clean rooms, preparing for a cookieless world and the environment of app tracking transparency. Read the recap. As part of ESPN's strategy to establish itself as the "home of hockey," the company is tapping TikTok to target Gen Z viewers and hockey fans. This Digiday+ Media Buying Briefing features illuminating insights from the unvarnished and honest thoughts of the people in the media agency world who do the day-to-day work, as shared during last week's Digiday Media Buying Summit. Orangetheory is reworking its business and marketing efforts (again) to get people to return to in-person workout classes and grow membership. In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Other things to know about Join us virtually on November 7 for the Digiday Gaming Advertising Forum where we’ll bring together top brand, agency and media executives for a discussion on how immersive and viable the channel is and what the future holds. To ensure customer satisfaction, brands are turning to customer-experience improvements, tailoring the details to each stage of the customer journey. Sponsored by Brandwatch. From in-game ads to virtual events and digital items, brands are experimenting with multiple touchpoints to engage young people in the metaverse. Sponsored by SuperAwesome. | | |
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