Dark patterns are a form of digital coercion by design, and legislators and regulators are cracking down on their usage.
October 31, 2022
WTF are dark patterns?
The spotlight on dark patterns is turning brighter. Here's a video explainer on WTF dark patterns are.
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Have brunch on Pepsi and you can support these Black-owned businesses. The latest version of Apple's SKAN contains key improvements that promise to make the tool more efficient for both mobile app developers and marketers. Here's a rundown of the changes. As content marketing demands grow, agencies are turning to Web3 and content creators as the way forward. More in this Digiday+ Media Buying Briefing. The share of traffic from aggregators has stagnated, but publishers still see value in the people they're driving to their content. Hearst's new commerce platform, FirstFinds, wants to solve the social media shopping problem once and for all. Other things to know about Digiday+ and Marketecture are now offering a bundle membership, so you can enjoy the benefits of Digiday+ and also get smarter about shopping and vetting technology vendors and their solutions. Subscribe here. By putting their dollars in World Cup-related spaces, marketers have the opportunity to boost brand recognition and loyalty significantly. Sponsored by Unruly. The redirection and siphoning of money and resources in the programmatic ecosystem is creating steep costs for advertisers — and the environment. Sponsored by Bidtellect.
In response to Black-owned businesses spreading the word about the ongoing issue of the lack of funding, Pepsi wants to put the spotlight and spend its marketing dollars on these businesses.
