Writing's place in modern messaging; Facebook goes after 'engagement bait'; How online newsrooms boost SEO; Essential Google updates; and much more

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6 jahre vor

Top stories for 12.18.17

Writing & Editing
Why writers will always be at the heart of great messaging

Let the world ‘pivot to video.’ Communication will always have a place for the written word, and for those who do it well.

	Social Media Facebook to punish posts that ask for ‘likes’ and shares The platform is addressing user complaints that newsfeeds contain spam and other unwanted content. Marketers must craft their message with care to avoid offending the algorithms.

	The PR Industry 8 ways to boost your newsroom’s SEO Are you finding it hard to get attention in the frenzy of the web? A smart newsroom will boost your chances of drawing reporters and fans. Here’s how to do it.

	Infographic 9 crucial Google updates, explained If SEO success is on your radar for 2018, make sure you’re up to speed on what search engine algorithms prioritize and what they penalize

	Conference Alert 3 ways to tackle your growing duties as a communicator Join us in Miami, and learn how to engage any audience on any platform using proven tips from experts.

	PR Lifestyle 10 types of PR pros based on ‘Star Wars’ characters Are you a risk taker like Han Solo—or a storyteller, like Yoda? Here’s a rundown of several kinds of communicators inspired by intergalactic favorites.

	Awards Announcing PR Daily’s 2017 Content Marketing Awards winners Learn from the challenges these content experts faced—and overcame.

	Apologies Why and how to use video for public apologies After a tepid first attempt, rock-and-roll star Josh Homme turned to video to express his regret after kicking a photographer. Here’s what PR pros can learn from his pivot to video.

	PR Measurement Gauging and proving the ‘strategic impact’ of social media Demonstrating a positive ROI is just part of the battle. Savvy marketers should explore other ways to demonstrate the value of engaging on digital platforms.

	Conference Alert 3 measurement rules you might be ignoring Make sense of the numbers with guidance from experts at Scripps Health, Southwest Airlines, KPMG and more.

	Infographic 3 steps to improve online health care marketing Specific searches and shareable content can boost your hospital’s PR efforts. This infographic sheds light on consumer research and the importance of being specific in your marketing.

	Weekly Roundup The 5 most popular stories on PR Daily this week This week, readers were interested in what PR pros should keep an eye on in 2018, stellar resources for social media advice, PR takeaways from 'Coco' and more.

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