WPP CEO says the holding group feels more comfortable working with auditors which don’t have conflicts of interest.
| From Amazon's latest attempt to make publisher content work on its platform to incoming GroupM CEO Christian Juhl revealing the importance of client audits, take a look at Monday's top stories. See more below. WPP and Omnicom appear to have found ways to avoid having to trust Accenture’s agency division Accenture Interactive to objectively audit their media and in doing so shape the strategy for their own attempts to win lucrative media budgets. "We need to be very careful that we have assurances": Christian Juhl, incoming GroupM CEO discusses the importance of client audits being conducted by neutral third parties, along with why WPP won't buy a data company, the in-housing trend, and his plans for GroupM. Amazon's latest attempt to fit publisher content into its platform -- invite-only program Onsite Associates -- is showing promise for participants. But some publishers regard the product as a step down a dangerous path, toward a place where customers become accustomed to getting recommendations from Amazon, rather than publishers’ sites. Other things to know about Hear from Paul Dolan, CEO, Varick, as he dives into how they are modernizing their media buying strategy with an eye towards brand safety at the Digiday Media Buying Summit. Brands, marketers, agencies and publishers rely heavily on creative assets. We’d like to know more about your company’s creative collaboration process. Sponsored by Hightail | | |
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howdy! | Sponsored by maz | | How to lose the paywall revolution | | If you’re thinking about jumping into the fray and locking your content behind a paywall, here are the four surefire strategies to avoid if you want to capture the potential of paywalls. | | |
howdy! | Sponsored by Tune | | The ultimate guide to partner marketing | | For brands that are looking to drive both incremental users and profit, partner marketing might just be the answer. But this innovative strategy can add a plethora of new complexities — which can present challenges without proper guidelines and tracking measures in place. | | |
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | WTF is click injection? | | This week, Facebook filed a lawsuit against two app developers that have used click injection on its platform in order to fraudulently generate ad revenue. The case shows that the type of fraud — click injection — has evolved, say experts. Here’s a refresher. | | |
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| Agency Culture | | Accenture’s Amy Fuller: ‘Talent branding is the least developed of the marketing disciplines’ | | On this week's episode of Making Marketing, Shareen Pathak sits down with Accenture CMO, Amy Fuller to dig deep into what she's working on at Accenture, and get her opinions on some of the larger trends in the marketing industry. The two discuss the talent branding branch of Accenture, the evolution of B2B marketing and the impact of the Droga5 acquisition. |
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