A One-Day Virtual Immersion Course
July 23, 2020

In partnership with George Washington University

Now is the time to hone your business acumen and prepare for your transformed role. This information-packed virtual boot camp will teach you the business skills you need to tackle the challenges and opportunities that lie ahead.

During this intensive program, your speakers will make sure you master the business planning process, improve proficiency with financial tools and terms, and have the skills in place to gain influence with senior leaders.

Not only must you know your business, but you also need to know about business.

You’ll learn how to:

Manage and interpret financial statements, and develop and oversee organizational budgets
Speak the language of business and finance, and use financial tools to evaluate trends
Master the business planning process and differentiate between a strategic and an operational plan—and understand their relationship to communication planning and activities
Create strategic plans that deliver profitability and demonstrate your value to top leaders—and see case studies and examples of such plans
Understand how the business environment has shifted due to COVID-19 and what impact it may have on economic success—or failure

TRAINERS:

Lawrence J. Parnell

Associate Professor and Program Director

Masters in Strategic Public Relations

George Washington University

Karen Vahouny

Adjunct Professor

George Washington University's Graduate School of Political Management

As you prepare for the challenging road ahead, don’t miss out on this chance to develop the skills that will make you indispensable.

Shallon Blackburn at [email protected] or 800-878-5331.