Gympass Steps Up To Digital 3.0; Plus, Lululemon Buys Interactive Fitness Company; And Facebook Responds To Advertising Boycott
TOP STORIES | | June 30, 2020 |
| | Fitness Platforms | Gympass Embraces Digital 3.0 In Its Aim To Buff Up Housebound Consumers | With much of the U.S. workforce still home and on Zoom, staying active is proving to be a challenge. To address that, Gympass U.S. CEO Marshall Porter tells PYMNTS he has added livestreaming to his company’s wellness platform offerings in an effort to make traditional gyms omnichannel. Here’s his plan. | |
| | DIGITAL SHIFT | ‘Composable Commerce’ Enables Shift To Digital 3.0 | | | ADVERTISING | Facebook Responds To Advertiser Boycott | |
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