Why the commodification of AI is great for marketers
| Are you having problems with WordPress? If so, it’s because WordPress co-founder Matt Mullenweg got mad at WP Engine and cut it off. WordPress accuses WP Engine of exploiting its intellectual property. This means all sorts of things are broken or not updating, and guess what? The customers are furious. Editor-at-Large Kim Davis has the details. Will the genAI industry ever be able to earn back the trillions of dollars it spent building the technology? Not my circus, not my monkeys, but it means marketers are getting great tools at a bargain rate. Constantine von Hoffman
Managing Editor | | |
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| Content management systems (CMS) | | | The WordPress v. WP Engine feud just got real with WordPress cutting off the hosting platform's access to WordPress resources. | | |
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| Marketing artificial intelligence (AI) | | | The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money. | | |
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| Marketing technology | | | Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. | | |
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| Marketing technology | | | Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. | | |
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| First-party data | | | With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. | | |
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| Social media marketing | | | What you need to know about Reddit to get the most for your marketing dollar. Updated with information on the new Ads Inspiration Library. | | |
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| Marketing management | | | PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society. | | |
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| MarTech buyer's guide | | | Discover the latest trends shaping the $3.4 billion email marketing industry and explore cutting-edge AI and ML capabilities revolutionizing email personalization. | | |
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| Marketing artificial intelligence (AI) | | | A technology that regularly makes stuff up shouldn't be allowed to give stock-picking advice. Care to guess what Israeli regulators just approved? | | |
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| On-demand training | | | Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. Start streaming for free | | |
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