The fragmented nature of the RMN ecosystem has made it difficult for advertisers to measure across disparate networks, but as brands gain more knowledge, they’re finding solutions.
Using generative AI for headline creation increases speed, scalability and cost efficiencies, as well as yields higher CTRs — if teams learn how to create the right prompts.
In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.
For advertisers working with consumer packaged goods, the complexity of factors such as price and distribution makes it difficult to prove the impact of marketing on sales.
“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”
