Pinterest is playing catch up but new tools and offerings have buyers optimistic about advertising on the platform now. Post-IPO, buyers see a path forward for advertising on Pinterest.
| Two years after its launch, The Dodo reached half a billion video views across platforms (particularly Facebook) by creating lighthearted animal content. Now, five years into its history and as a member of Group Nine Media, The Dodo is sticking to animals but launching a new initiative dedicated to a younger audience. Dodo Kids provides a new way for The Dodo to grow an audience through quality programming, which includes long-form storytelling rather than viral videos. Vizio has rolled out a free, ad-supported streaming service and is backing Project OAR to ensure its TV customers have enough free programming to watch. Vogue has centralized its content output on Instagram across 11 of its individual Vogue titles, leading to an increase in likes and comments of 62%. Other things to know about Speakers for the Digiday Publishing Summit have been announced. Hear from Christa Carone, president, Group Nine Media, Justin Smith, CEO, Bloomberg Media, Mark Howard, CRO, Forbes and more as they dive into how they are building brands while diversifying revenue. New data privacy laws are here — are you prepared? Learn how a consent management solution like a CDP can help you comply and craft better experiences for your customers. Sponsored by BlueConic. | | |
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howdy! howdy! howdy! | Sponsored by GumGum | | What a Subway scandal taught an ad exec about brand safety | | In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared. Van Every, then working for a software provider on behalf of the sandwich chain, decided to employ a keyword blocking strategy. “If any page on the site said the word ‘Jared,’ that was going to be avoided by this web campaign,” he explained. | | |
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| Fake News | | USAFacts’ Poppy MacDonald: We need to bring facts back into the discussion | | In this week's episode of The Digiday Podcast, Brian Morrissey welcomes Poppy MacDonald back into the studio to discuss her new role as president of USAFacts, how staying away from projections translates to staying away from partisanship, and why the positive feedback she's received from lawmakers gives her hope for the future. |
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