| | | | | After SNL’s Highest Ratings in 6 Years, NBC Prepares the Show’s First Branded Content Spots First 2 are set for upcoming episodes By Jason Lynch Saturday Night Live's Trump bump just keeps getting bigger. The show has been gaining buzz and viewers as it becomes an increasingly larger thorn in the side of President Trump and his administration, with Saturday's episode--featuring Alec Baldwin and the return of Melissa McCarthy as White House Press Secretary Sean Spicer--drawing the show's highest ratings...
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| | | | | | | | PewDiePie and the Potential Dangers of Social Influencer Marketing for Brands YouTube star dropped by Maker Studios and YouTube Red project By Sami Main As YouTube's biggest star finds himself mired in controversy, brands are getting a wake-up call about the potential perils of social influencer marketing. After The Wall Street Journal revealed that PewDiePie had posted videos with anti-Semitic messages, Disney and YouTube distanced themselves from digital media's biggest celebrity. But some marketers are taking a more cautious...
Read more » | | After Sharing Her Story on YouTube, Gigi Gorgeous Premiered a Film at Sundance on Her Transgender Identity Story She also inked a deal with Revlon By Sami Main When she pressed 'record' on her GoPro a few years ago, YouTube star Gigi Gorgeous said she wasn't sure what would come next. "I didn't know I'd be sharing my transition with the world as a documentary in film festivals," Gigi said during an interview last week. "I thought it would just be something I'd...
Read more » | | Infographic: How Gens X, Y and Z Consume Video Content Viewing habits on YouTube and other platforms By Emma Bazilian Whether you're looking to introduce your brand to a Gen X music buff, Gen Y shopping fiend or Gen Z gamer, there's no doubt that YouTube can be a valuable investment. But for maximum impact, it's also important to understand just how your target age group interacts with the video-sharing platform. To help decode the...
Read more » | | | | | Here’s What Broadcast TV Presidents Have Learned So Far This Season Ratings are down, but the success of This Is Us gives them hope By Jason Lynch It's been another challenging season for the broadcast networks. Between the presidential election and the continued shift in viewing habits, all of them except NBC are down this season in the all-important adults 18-49 demo (NBC, which is No. 1 in the demo this season, is even with last season.) But a few standout new...
Read more » | | After Turning Fargo Into a Brilliant Series, Noah Hawley Aims to Do the Same With the X-Men Universe The showrunner talks juggling Legion and Fargo’s third season By Jason Lynch Three years ago, Noah Hawley did the impossible: he made a TV adaptation of Fargo that held its own with the classic 1996 Coen Brothers film that inspired it. He then topped himself a year later, turning Fargo's second season into the best TV show of 2015. Now the creator is ready for his biggest...
Read more » | | The Washington Post Will Now Cover Breaking News for Snapchat’s Discover Channel The newspaper continues to gain momentum By Christopher Heine Twitter has, for years now, owned the breaking news space when it comes to digital platforms. Meanwhile, Snapchat, with its 160 million daily users, has been more known for personal messaging and buzzy content from sources ranging from Daily Mail and BuzzFeed to CNN and National Geographic. Today, Snapchat is getting more newsy, inking a...
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