On the one hand publishers see potential upside for their ads businesses thanks to the update. On the other hand, they wonder whether it improves anything at all:
February 09, 2022
On the one hand, publishers see potential upside for their ads businesses thanks to Google’s latest Privacy Sandbox update. On the other hand, they wonder whether it improves anything at all. Read more below.
Google’s pitch could potentially make publisher first-party data a lot more attractive to advertisers since what’s being proposed isn’t as granular. The emergence of the Samsung Gaming Hub could be the tipping point for the mainstream adoption of game streaming services. Whether or not it succeeds, it’s likely to push other smart TV manufacturers to put more resources into the gaming community. This week's Digiday+ Future of TV Briefing looks at the image issue that over-the-air TV network owners need to confront. The ugly truth for the marketing and media industry is that there remain more obstacles to true omnichannel marketing than progress. Why DTC brand Omaha Steaks remains bullish on Facebook and Instagram advertising. Health and wellness publishers are landing more deals and ad revenue from advertisers in categories like auto, alcohol and cosmetics. Other things to know about Join us at the Digiday Publishing Summit in Vail, Colo., from March 28-30 where we'll bring together media leaders to discuss how media companies are building and adapting their business models as we continue to navigate this Covid era. If online commerce platforms want to build loyal customers, they need to ensure a safe shopping experience built on tech- and human-powered safeguards. Sponsored by Meta. In this new infographic, Digiday and Yahoo unpack measurement approaches that are making headway for marketers as they plan for 2022. Sponsored by Yahoo.
On the one hand publishers see potential upside for their ads businesses thanks to the update. On the other hand, they wonder whether it improves anything at all:
The emergence of the Samsung Gaming Hub could be the tipping point for the mainstream adoption of game streaming services. Whether or not it succeeds, it’s likely to push other smart TV manufacturers to put more resources into the gaming community.
Identifying metrics that are aligned with marketers’ interests and are difficult to game is a challenge, but attention metrics are emerging as one solution.
In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth.
