WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

SEPTEMBER 19, 2019

With Eye on CX, He Gets to Heart of Job Candidates

Car dealership chain’s senior adviser William Powell is affectionately known as “the Godfather” at the LaFontaine Automotive Group.

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Dealer Masters Art of Making Customers Feel Special

At Garth Blumenthal’s Mercedes-Benz dealership, “price is way down the list,” he says of customers. “It’s more about the guest experience.”

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Old Auto-Retailing Tricks Are Today’s Crimes

Car dealership F&I managers with a modicum of experience should recognize when a credit application has been manipulated and what to do next.

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Wards Dealer Business E-Magazine

Check out the latest quarterly digital issue featuring the WardsAuto Dealer 500.  

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