As Walmart's e-commerce business has grown, brands have become interested in Walmart.com as an ad vehicle. And in-store data, which competitor Amazon lacks, is Walmart's "secret sauce," analysts say.
Artificial intelligence seems to be everywhere now. Omnicom agency Organic hopes to distinguish itself with Synthetic, its new division focused on helping clients use AI and machine learning, by making sure its experimental technology works before presenting it to clients.
Not wanting to be left behind by platform giants in the rush toward video, Reddit has launched a video-uploader tool that lets users upload videos directly to its platform.
Forbes rolled out a new mobile site in January to 25 percent of visitors. That group spends up to 40 percent more time per session, and impressions per session for those visitors are 10 percent higher than those using the old mobile site.
Agencies often display their culture in their offices -- from wall murals to bathroom reading to the names of their meeting rooms. Nine U.K. agencies share the stories behind their meeting rooms' names.
From Glossy: Retail and fashion brands like Bloomingdale's, Barneys, Bill Blass and much more will share how they are working effectively with influencers at the Glossy Hot Topic: Influencer Marketing next week on Thursday, Aug. 24 in New York City.
