BuzzFeed designed a custom attribution model that will track how its branded content, display advertising and affiliate links drive hotel and experience bookings for the hotel chain.
howdy! | Sponsored by Bannerflow | | Charting the effect of marketing in-housing | | As brands navigate the waters of in-house marketing, they're developing new strategies and tactics to develop data, skillsets and efficiencies for a competitive advantage. | | |
howdy! | Sponsored by Zeotap | | Customer data in a post-DMP marketplace | | Browsers are cracking down on third-party cookies, and marketers are searching for alternatives to data management platforms that can connect them with consented and compliant customer data options. | | |
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