Yaccarino brought user stats and Gen Z spin to Possible but left advertisers waiting for answers on brand safety and courtroom threats.
| Linda Yaccarino took to the stage at Possible to give an update on all things X. Additional coverage: The Washington Post's search content deal with OpenAI signals a broader change in the AI licensing landscape, media legal experts said. Read this week's Digiday+ Media Briefing. As Roblox continues to grapple with proving its advertising potential to brands, Super League's acquisition of Supersocial could signal a coming wave of consolidation among these types of companies. While no one is celebrating the slow fade of Google's Privacy Sandbox, a product that once carried such well-meaning intent, there's a quiet sense of relief that CPMs won’t fall off a cliff. It's a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least, that's likely how PwC sees it. Digiday+ Research examines the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms. From sister site, Modern Retail: Shein appears to have cut its Google Shopping ad spend to zero in the U.S. after hiking prices due to tariffs. Other things to know about Showcase your company's dedication to important social causes such as racial equality, sustainability and more with the Greater Good Awards. Enter by Friday, May 9 to secure the best rate on entries. Composability allows brands to build and scale without disruption, giving them the ability to meet their needs now and in the future as the digital landscape evolves. Sponsored by Adstra. As referral traffic from platforms declines, publishers are prioritizing community-building tactics to strengthen audience relationships, increase engagement and support first-party data strategies. Sponsored by Viafoura. | | |
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